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Communications Capacity Building Works: Grasvenor Gets Gold at the Charity Film Awards 2019

Ben Hyland, Film Director, Sarah-Jane Morton, Grasvenor Project and Wendy Pearce, Media Trust

May 2019

Grasvenor Project’s film, #RoleModels is one of 30 powerful, short films created to support the Charity’s grantees through our Volunteer Films Initiative over the last three years.

In partnering with Media Trust, the UK’s leading communications charity, John Lyon’s Charity has funded 30 of its grantees over the last three years to make films alongside volunteer film directors. Crucially, charities are given the flexibility to create films to meet their communications needs, with subjects ranging from raising awareness and publicising the grantees’ youth services to recruiting volunteers and fundraising.

The initiative sees professional film makers apply to Media Trust to volunteer their time and expertise on an expenses-only basis (budget: £1,500), who then match their skills and experience to each charity.  Films are made in collaboration with the charities and young people they work with, who add their voices to the process – and sometimes the final product – gaining skills and new experiences throughout the journey.

The project also incorporates two days of media training (focusing on social media, communications strategies and messaging) by industry experts, to ensure that groups are equipped to maximise the potential of their films and ensure their voices are heard.  Training days and an annual film launch at the Institute of Contemporary Arts also provide opportunities for groups to network and engage in peer-to-peer learning.

As a funder, John Lyon’s Charity also recognises the importance of learning and developing these programmes.  Understanding that participants are best-placed to provide this insight and expertise, in 2019 the Charity ran a feedback session attended by the 2018 cohort.  Primarily, the session enabled the charities, Media Trust and John Lyon’s Charity to share learning and experiences and hear what charities have been able to achieve with their films.

Communications capacity building works. In the 2018 cohort alone, of the released films:

  • Grasvenor Project won gold in the £100k-£500k category at the Charity Film Awards for their film #RoleModels on 26th April 2019. Over 400 charities entered films across its categories and 50,000 members of the public voted.  The work of this charity is very case-specific and so can be challenging to articulate, which the film supports. One of the film actors has gone on to become a mentor
  • Woodland Forest Adventure School Harrow is using its film in applications to funders and on its website
  • Greenford High School’s film on its online-safety Cybermentor initiative has been shown at a borough-wide schools conference and led to an increase in the number of student volunteers and schools wanting to participate in the initiative. It has also featured in local news
  • Bag Books has launched its film in line with its 25th anniversary and is using the film to both thank and recruit volunteers to help make its multi-sensory storybooks
  • Kids’ Cookery School has used its film for both trustee and volunteer recruitment, to give a real understanding of its work. Following one talk in a school, KCS received 52 volunteer applications
  • London Football Journeys is using its film to demonstrate its work and add its voice to a national message to #ChangetheNarrative around children and young people
  • Harrow Carers’ film demonstrates their work as had received over 2,000 views by March this year. A business marketing student is taking lead on disseminating the film more widely
  • Stonebridge Boxing Club has used the film alongside its move into new premises

We are hugely pleased for what the charities have been able to achieve and look forward to keeping up with their journeys as we continue developing the project in 2019.

Links

All released films from the 2018 cohort can be found on the Charity’s Vimeo page.
Other films can be found exemplifying each of the Charity’s Programme Area pages.
Keep up to date with John Lyon’s Charity on Twitter or Linkedin.


We’ve moved online!

March 2019

With a little help from our favourite mascot, John Lyon’s Charity is delighted to announce that our application forms have moved online!  In a move for modernity and an effort to become more eco-friendly, grantees will now be asked to create a login and apply via our online Grants Portal.

The one- and two-stage application processes remain largely unchanged, but how you submit information has.  To find out more about our individual Grant Funds, click here.

This has also been an opportunity for the Charity to consider our procedures, the questions we ask and the way in which we ask them.  We have worked hard to ensure that the questions across our grant funds are relevant, uniform and user-friendly.  It also means that grantees will be able to see their reporting deadlines, receive email reminders of when reports are due (and overdue) and view any outstanding requirements – such as posting a hard copy bank statement to the Charity.  In addition, all the information about your application(s) will be in one place, enabling you to manage multiple grants (if applicable) more easily and refer to previous applications.

We hope this is the bright beginning of a more efficient, user-friendly process and welcome any feedback from grantees.  We have included a feedback box at the end of each application form to enable us to keep improving our application process and deal with any new system niggles.

The Grants Portal can also be accessed through our main website menu by going to Grants > How do I apply > Apply Online: Grants Portal


We are a Living Wage Friendly Funder!

November 2018

John Lyon’s Charity is proud to announce that we are now an accredited Living Wage Friendly Funder, taking our commitment to being a Living Wage Employer a step further.  In doing so, we have joined a movement of more than 30 funders across the country in the commitment and belief that ‘a fair day’s work should mean a fair day’s pay’, helping people whose posts are funded by the Charity to make ends meet.

Dr Lynne Guyton, Chief Executive Officer

“We are thrilled to have become an accredited Living Wage Friendly Funder.  While the majority of salaries funded by John Lyon’s Charity are already at or exceed the Real Living Wage, we see this accreditation as reinforcing our commitment to and support of the people working so hard with the children and young people in our Beneficial Area of North and West London every day.  Moreover, we wish to add our voice to the 4,700 employers and over 30 funders that have committed to paying their employees – or grantees – fairly, by encouraging and facilitating our grantees to do the same.  It is only by enabling this systemic change that we begin to create the stability from which our children, families and communities can thrive.”

 What does being a Living Wage Friendly Funder mean for applicants?

Being a Living Wage Friendly Funder means that we strongly encourage all salaries that are partially or fully grant-funded by John Lyon’s Charity to be paid the Real Living Wage, as a minimum.  This applies to all salaries for people over the age of 16, including apprenticeships, internships, sessional and freelance staff.  However, we appreciate that there might be difficulties doing so, for example if a salary is part-funded below the Real Living Wage. Please visit the Living Wage section of our FAQ for further information.

We encourage all current and prospective grantees to become Living Wage Employers. Further information about what it entails can be found on the Living Wage Foundation’s website.

What is the Real Living Wage?

Across the UK: £9.00
Greater London: £10.55

The Real Living Wage is an hourly wage rate based on the cost of living. It is independently calculated on an annual basis, based on a basket of household goods and services. Please note that funded projects taking place within the nine boroughs of the Charity’s Beneficial Area* should apply for salaries at the London Living Wage of £10.55 per hour, as a minimum. This is higher than the Government’s National Living Wage (£7.83 per hour for over 25s) which is based on average earnings, rather than what families need to live.  

*The Charity’s Beneficial Area is: Barnet, Brent, Camden, Ealing, Hammersmith & Fulham, Harrow, the Royal Borough of Kensington & Chelsea and the Cities of Westminster and London.

When will John Lyon’s Charity start to implement the Real Living Wage?

From now! We welcome revisions to any applications that have not yet been considered by the Trustee and all new applications from today, 5th November 2018. For more frequently asked questions, click here.